The University of Regina Cougars rely on the generosity of local businesses to be able to offer first-rate academic and athletic programs that all of Saskatchewan can be proud of. We believe we offer a product that provides a great deal of value to your business as well.
Benefits of sponsoring the University of Regina Cougars:
• Generate a positive image for your business by providing opportunities for student athletes to get an education while competing in an elite level of sport.
• Affiliation with the University of Regina, a highly respected academic and athletic institution with a highly recognizable brand.
• Direct marketing and valuable exposure to thousands of Cougar spectators each year.
• Direct marketing to the current University of Regina student body - future professionals and consumers - as well as thousands of other visitors/users in the Centre for Kinesiology, Health and Sport each year.
• Introduce product/service to a captive and receptive audience.
To assist teams in competing at the highest levels possible and to give sponsors a high return on investment we have created a variety of partnership opportunities to meet the needs of your organization. While we are flexible and willing to work with businesses to customize a sponsorship program that will help meet business objectives, some of our core sponsorship opportunities include:
Courtside Signage
Courtside signage lines the court on advertising pads throughout all varsity athletic games as well as additional community events in the Centre for Kinesiology, Health and Sport. Signs are 30” high and 72” long.
Upper Bowl Signage
Upper bowl signage is a 15’ x 3’ banner hung at the track level in the Centre for Kinesiology, Health and Sport. Upper bowl signs are highly visible from the main gym floor, fitness centre, and track and are visible throughout the duration of the varsity athletic season (approximately September to March).
Permanent Gym Signage
Permanent gym signage (6ft x 8ft) in the Centre for Kinesiology, Health and Sport is in prime location and is visible for all Cougar events, fitness centre, and Dr. Paul Schwann Centre patrons. Additionally, permanent gym signage is visible for 365 days of the year to all events taking place in the main gym of the Centre for Kinesiology, Health and Sport.
Program Advertisement
The University of Regina Cougars game-day program is a great way to advertise your business or product/service to a wide audience. Programs are available at all Cougar basketball, volleyball, and hockey events. Approximately 20,000 programs are printed annually for distribution at Cougar events.
Continuity Programs
Contests or promotions that occur during stoppage of play or during intermissions will leave a lasting impression on the Cougars’ captive audience. Continuity promotions are a great way to advertise your business to a sport audience.
Ticket Backs
University of Regina prints tickets for men’s and women’s hockey (game-day tickets), men’s and women’s volleyball (game-day tickets) as well as season tickets for men’s and women’s basketball. All ticket backs are available for purchase to advertise your company.
Game Night and Weekend Sponsorship
Game night and weekend sponsorships are a great way to deliver and reinforce your company’s message to the Cougars’ audience. Game night and weekend sponsors receive the following at each game:
• A minimum of three P.A. announcements
• Opportunity to set-up a static display
• Opportunity to distribute product samples and coupons
• Opportunity to host time-out or intermission promotion
Community Programs
Getting the Cougars into the community is one of our main focuses! We have numerous incentives and would love to partner with you.
Rink Boards
Your advertisement on rink boards at The Co-operators Centre are visible all season long for not only the Cougars men's and women's hockey teams, but many other events held in the arena as well. Companies are responsible for the production of the signs, which are eight feet in length.
For more information on sponsorship opportunities available with University of Regina Athletics please contact Kelsey Pettigrew at (306) 585-5391.
